Empowering Strategic Growth

We offer a range of specialized consulting services tailored to pharmaceutical companies, biotech firms, and healthcare policymakers. Our focus is on delivering high-impact solutions in the following areas:

• Strategic Planning & Commercialization: Crafting and executing winning business strategies for product launches, market entry, and life-cycle management. We help you plan and launch new therapies successfully, backed by decades of product commercialization experience.
• Market Access & Policy Advisory: Navigating regulatory frameworks and reimbursement landscapes. We provide insight into health policy and stakeholder engagement, drawing on experience collaborating with government bodies and industry groups (e.g. Medicines Australia).
• Business Model Innovation: Developing innovative business models and partnerships. We identify new opportunities and creative approaches to ensure your organization stays ahead in a rapidly evolving market.
• Organizational Transformation: Leading change management, restructuring, and capability-building initiatives. With hands-on leadership experience, we guide teams through transformational change to achieve sustainable growth.
• Executive Coaching & Mentoring: One-on-one mentoring for pharma executives and emerging leaders. We serve as a trusted advisor, helping to refine leadership skills, improve decision-making, and build high-performing teams.

Each service is customized to client needs. Whether you are preparing to launch a product, entering a new market, or seeking to improve your organizational effectiveness, Koets Consulting provides seasoned expertise and a plan tailored for success.

As a thought leader in the healthcare consulting space, Koets Consulting stays at the forefront of industry trends and shares insights to drive the conversation forward. We believe that thought leadership establishes credibility and builds trust with our clients. Our commitment to thought leadership is demonstrated by:

• Industry Insights: We regularly publish analysis and commentary on key issues in pharmaceuticals and biotech. Peter Koetsier has contributed articles to industry publications, offering perspectives on market consolidation, innovation, and regulatory changes. These insights help our clients stay informed and position themselves proactively in a changing landscape.
• Speaking Engagements: We participate in conferences and executive forums, sharing expertise on topics such as national medicines policy, market access, and leadership in pharma.  By engaging with the broader healthcare community, we continuously refine our knowledge and bring fresh ideas to our consulting practice.
• Industry Leadership Roles: Our involvement in industry associations underscores our thought leadership. 

Through these activities, Koets Consulting not only stays ahead of the curve but also contributes to advancing the industry. We bring this forward-thinking perspective to each client project, ensuring strategies are not just relevant today but also aligned with where the industry is headed.

A distinctive aspect of Koets Consulting is our mentoring approach to client engagements. We go beyond traditional consulting by working alongside your team as a mentor and coach, not just an advisor. This approach means we don’t simply hand over a strategy – we help you and your team understand it, adapt it, and execute it effectively.

How our mentoring approach adds value:

• Collaboration: We view every project as a partnership. By embedding with your team, we foster collaboration and open knowledge-sharing. This ensures that recommendations are practical and tailored to your organization’s culture and capabilities.
• Capability Building: We transfer knowledge and skills throughout the engagement. For example, when advising on a market strategy, we will train your team in the underlying frameworks and analytical tools. This empowers your staff to replicate and sustain success on future projects.
• Personalized Coaching: Drawing on experience as an executive and team leader, Providing coaching to individual leaders and teams. Sharing lessons learned, offering feedback, and guiding stakeholders through challenging decisions. This mentoring helps refine your team’s instincts and builds confidence in navigating complex issues.
• Long-Term Impact: By focusing on mentoring, our goal is to leave clients stronger than before. You gain not only a solution to the immediate challenge but also improved leadership capacity and strategic thinking that drive long-term performance.

Our mentoring approach ensures that consulting engagements deliver lasting benefits. Clients often find that this style of working leads to deeper insight, greater buy-in for initiatives, and a more agile, learning-oriented team ready to tackle future challenges.

Koets Consulting offers a breadth of expertise that spans functional disciplines and therapeutic areas in the pharmaceutical and biotech industry. Our key areas of expertise include:

• Therapeutic Areas: Extensive experience across multiple disease areas including cardiovascular, central nervous system (CNS), oncology, diabetes, and infectious diseases. This diverse therapeutic knowledge allows us to quickly understand your product and its market, whether it’s a common chronic therapy or a niche biotechnology innovation.
• Global Markets: First-hand leadership experience in global, regional, and local markets. We have worked in Europe, North & South America, Asia, and Australia, giving us insight into regional market dynamics and healthcare systems. We understand how to adapt strategies across different markets and have a strong grasp of international regulatory environments and cultural business practices.
• Commercial & Operational Skills: Deep functional expertise in marketing and sales strategy, P&L management, and operations within pharma. We have successfully launched new products, managed large portfolios, and optimized commercial models. Our team is adept at integrating scientific information with market opportunities to realize commercial success.
• Stakeholder Engagement: Proven ability to engage and manage relationships with key stakeholders – from government regulators and policy makers to key opinion leader physicians and patient advocacy groups. Our work with industry associations and regulatory bodies means we know how to communicate effectively and build trust with external stakeholders.
• Leadership & Team Development: Expertise in building and leading high-performing teams. We apply best practices in change management and team leadership, ensuring that organizational transformations are embraced internally and yield positive results. Our approach is empathetic and people-focused, reflecting the understanding that success in pharma requires aligning diverse teams behind common goals.